From ground up - developed fully automated business. Designed full product line and all formulas with analytical chemist from 5-hour Energy. Developed brand, marketing strategy, UI strategy, product strategy. Developed wholesale & distribution program. Web strategy; 1,000,000 visitors / month. Most shared stories on Pinterest. Developed Ad & Campaign Management system, inventory system, custom CMS, custom analytics, sales tracking, email management, Social Media tracking tools, SEO campaign tools, Author / Writer management system. affiliate program, b2b program, pricing strategy, user experience, 30 websites, celebrity partnerships, event sponsorships, content strategy and overall business strategy. Lead product, marketing and development teams.